6 Steps to Effective Multichannel Customer Service (Yes, AI Is One)

The expectations for seamless customer service experiences have skyrocketed, and banking is not the only industry failing to deliver, as my recent attempt to resolve a problem with an airline demonstrates. 

Companies simply cannot create an effective multichannel strategy for customer service when the channels where these interactions take place are largely siloed off from each other. Here are six components needed to ensure a seamless experience that leaves a lasting impression on customers and drives long-term growth.

Read the full story on the Financial Brand HERE.