Beyond the AI Hype - Deploying AI that delivers measurable customer value at scale. Introduction
By Stanley Epstein Artificial intelligence is no longer an experimental technology confined to innovation labs. It is embedded in credit decisions, fraud monitoring, customer service workflows, supply chain optimization, and marketing engines. Yet many organizations remain stuck in pilot mode. They run proofs of concept, showcase promising demos, and celebrate incremental wins. But few succeed in turning isolated experiments into enterprise-wide capabilities that consistently improve customer outcomes and operational performance. The difference lies not in algorithms, but in integration. This article examines how institutions move beyond AI hype and embed AI into operational workflows in ways that create measurable customer value at scale. From Experiments to Enterprise Capabilities Most organizations begin with AI pilots. A chatbot here. A fraud detection model there. A predictive churn model in marketing. According to McKinsey & Company , while AI adoption has accelerated globall...