Even if your company has never faced tariffs and has no direct dealings with China, Canada, or Mexico, prepare for potential impacts from the second Trump administration's tariff policies, as highlighted by PwC experts at the 2025 Tax Policy Media Breakfast.
According to Chris Desmond, PwC’s US global trade services principal, tariffs could deliver "a big shock to the operating model" for unprepared companies. However, there's substantial uncertainty around which countries will be targeted, the scale of tariffs, their implementation timeline, and even their actual imposition. Krishnan Chandrasekhar, PwC US tax leader, emphasized the role of tariffs as negotiation tools, a dynamic exemplified by the rapid escalation and de-escalation of US-Colombia tariff threats on January 26.
In this unpredictable environment, PwC recommends that business leaders engage in extensive scenario planning. Finance leaders should thoroughly understand how different tariffs could affect their "supply chain operating model down to the country, country of origin, and product," Desmond advised.
